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Selected work
Each of these started with a gap.

Selected work
Each of these started with a gap.

Selected work
Each of these started with a gap.

Selected work
Each of these started with a gap.

Campaigns, identities and websites. Each story shows both sides, the idea that crossed and what happened.

Campaigns, identities and websites. Each story shows both sides, the idea that crossed and what happened.

Case

From

From

To

To

Case · From · To

Case · From · To

Government

USDA: Pigs Don’t Fly

From: African swine fever biosecurity guidance

From: African swine fever biosecurity guidance

Pigs Don’t Fly

Government

USDA: Pigs Don’t Fly

From: African swine fever biosecurity guidance

Pigs Don’t Fly

Culture

Smithsonian: National Museum of the American Latino

From: A museum with no building yet

From: A museum with no building yet

An identity that carries the story on its own

Culture

Smithsonian: National Museum of the American Latino

From: A museum with no building yet

An identity that carries the story on its own

Global & nonprofit

World Bank: #Roads4Life

From: A road safety data mandate

From: A road safety data mandate

Data Saves Lives, in three languages

Global & nonprofit

World Bank: #Roads4Life

From: A road safety data mandate

Data Saves Lives, in three languages

Culture

DC Jazz Festival

From: A new identity every year

From: A new identity every year

One system that improvises

Culture

DC Jazz Festival

From: A new identity every year

One system that improvises

Government

USDA: FDPIR

From: One federal handout formula

From: One federal handout formula

Two creative styles local teams choose from

Government

USDA: FDPIR

From: One federal handout formula

Two creative styles local teams choose from

Government

Adobe: Digital Government Index

From: An 80-page report

From: An 80-page report

A 15-minute meeting with a state CIO

Government

Adobe: Digital Government Index

From: An 80-page report

A 15-minute meeting with a state CIO

Tech & B2B

Sigma Defense

From: A site organized by product line

From: A site organized by product line

A site organized by mission

Tech & B2B

Sigma Defense

From: A site organized by product line

A site organized by mission

Tech & B2B

Okta: Higher Ed Video

From: Identity access management

From: Identity access management

A 60-second story for university leaders

Tech & B2B

Okta: Higher Ed Video

From: Identity access management

A 60-second story for university leaders

Tech & B2B

Creative Cycle

From: Too small to compete

From: Too small to compete

Small on purpose

Tech & B2B

Creative Cycle

From: Too small to compete

Small on purpose

Government

IronArch Technologies

From: Sounding like every federal contractor

From: Sounding like every federal contractor

Naming who they serve: Army, Navy, VA, DHS

Government

IronArch Technologies

From: Sounding like every federal contractor

Naming who they serve: Army, Navy, VA, DHS

Recognition

What the work has won

What the work has won

Gold, Hermes Creative Awards

USDA: FDPIR

2024

Platinum, MarCom Awards

Adobe: Digital Government Index

2024

Platinum, Hermes Creative Awards

USDA: Pigs Don’t Fly

2023

Platinum, MarCom Awards

USDA: FDPIR

2023

Platinum, MarCom Awards

USDA: Pigs Don’t Fly

2022