Government
· Outreach materials
USDA: FDPIR
From
From: One federal handout formula
From: One federal handout formula
From: One federal handout formula
From: One federal handout formula
To
Two creative styles local teams choose from
Client
USDA Food and Nutrition Service
USDA Food and Nutrition Service
Agency
Sage Communications
Sage Communications
My role
Creative direction
Creative direction
Years
2024
2024
Fig. 01
Nutrition badges from the outreach materials.
01
The gap
The gap
The Food Distribution Program on Indian Reservations (FDPIR) brings nutritious food to income-eligible families on reservations. Federal nutrition materials usually mean clinical photos, dense text and an institutional tone. Where trust in federal messaging isn’t automatic, that look loses people before they read a word.
The Food Distribution Program on Indian Reservations (FDPIR) brings nutritious food to income-eligible families on reservations. Federal nutrition materials usually mean clinical photos, dense text and an institutional tone. Where trust in federal messaging isn’t automatic, that look loses people before they read a word.
On one side
USDA’s Food and Nutrition Service, with a long list of outreach materials to make
On one side
USDA’s Food and Nutrition Service, with a long list of outreach materials to make
On the other
Families, elders and kids across 100 tribal organizations
On the other
Families, elders and kids across 100 tribal organizations
02
The translation
The translation
The idea that crossed
Materials that feel like they belong to the people they’re for.
The idea that crossed
Materials that feel like they belong to the people they’re for.
What we made
Trifold brochures
Posters
Factsheets
Shelf talkers
Magnets and stickers
Event and program signage
Two styles, one system. The illustrated one is bright, with fruits, vegetables and kitchen staples that have personality, made for families and kids. The photographic one uses bold color blocks and the real food the program offers. Local staff pick what fits their community and mix formats without losing the look.
What we made
Trifold brochures
Posters
Factsheets
Shelf talkers
Magnets and stickers
Event and program signage
Two styles, one system. The illustrated one is bright, with fruits, vegetables and kitchen staples that have personality, made for families and kids. The photographic one uses bold color blocks and the real food the program offers. Local staff pick what fits their community and mix formats without losing the look.
Fig. 02
Posters in the illustrated style.
Fig. 02
Posters in the illustrated style.
Fig. 03
Posters in the photographic style.
Fig. 03
Posters in the photographic style.
Fig. 04
Factsheets in the illustrated style.
Fig. 04
Factsheets in the illustrated style.
Fig. 05
A factsheet in the illustrated style.
Fig. 05
A factsheet in the illustrated style.
03
What happened
What happened
A full suite of outreach materials in print and digital
Two creative systems, illustrated and photographic, for different audiences
Materials in use across tribal organizations nationwide
A full suite of outreach materials in print and digital
Two creative systems, illustrated and photographic, for different audiences
Materials in use across tribal organizations nationwide
Recognition
2024
Gold, Hermes Creative Awards
USDA FDPIR Photoshoot and Collateral
2023
Platinum, MarCom Awards
USDA Food Distribution Program on Indian Reservations
Good to know
Nearly 650,000 people rely on FDPIR as a primary source of food. In their communities, one in four households experiences food insecurity.
04
What I did
What I did
I guided the team through both creative directions and led the designers who applied the program’s photography across the materials. I didn’t manage the photoshoot itself.
I guided the team through both creative directions and led the designers who applied the program’s photography across the materials. I didn’t manage the photoshoot itself.
05
Made with
Made with
Client
Client
USDA Food and Nutrition Service
Agency
Agency
Sage Communications
