Free tools for the work before the work.
I made these for the part of a project nobody sees: the ask, and the first look at what’s already out there. They’re free. Tell me what to fix.
Brief Builder
Turns “How much would a logo cost?” into a brief a designer can estimate from.
For anyone about to hire a designer for branding, a website, social, print or motion, and not sure what to ask for.
The most likely ad
Pulls the live ads in your category, finds the layout, colors and type everyone repeats, and shows where nobody is. Give it your ad and it tells you how many habits yours copies.
It measures sameness, not effectiveness.