Tech & B2B
· Website · Brand
Sigma Defense
From
From: A site organized by product line
From: A site organized by product line
From: A site organized by product line
From: A site organized by product line
To
A site organized by mission
Client
Sigma Defense
Sigma Defense
Agency
Sage Communications
Sage Communications
My role
Creative direction
Creative direction
Years
2026
2026
Fig. 01
Pages from the redesigned site.
01
The gap
The gap
Sigma Defense builds DevSecOps platforms, C5ISR systems, electronic warfare and tactical communications for every branch of the U.S. military. The technology was battle-tested. The website wasn’t. Capabilities were hard to find, and the brand felt generic to buyers who ignore buzzwords and look for proof.
Sigma Defense builds DevSecOps platforms, C5ISR systems, electronic warfare and tactical communications for every branch of the U.S. military. The technology was battle-tested. The website wasn’t. Capabilities were hard to find, and the brand felt generic to buyers who ignore buzzwords and look for proof.
On one side
Engineers building mission-critical systems used by every branch of the military
On one side
Engineers building mission-critical systems used by every branch of the military
On the other
Commanders, program CIOs and acquisition officers who distrust marketing
On the other
Commanders, program CIOs and acquisition officers who distrust marketing
02
The translation
The translation
The idea that crossed
Mission first.
The idea that crossed
Mission first.
What we made
Navigation by mission: Command & Control · Build & Secure Software at Speed · Deploy & Communicate Anywhere
A reinterpreted brand and visual system
Proof points placed right after the hero
Video across key landing sections
An interactive product ecosystem for Aries Defense and Olympus
Dedicated sections for products, resources and careers
The site drops the usual defense look: dark backgrounds, stock military photos and camo-adjacent colors. The new system uses strong type, a disciplined grid and color that reads as authority without feeling cold. The first thing a skeptical buyer sees after the hero is a credential they can check.
What we made
Navigation by mission: Command & Control · Build & Secure Software at Speed · Deploy & Communicate Anywhere
A reinterpreted brand and visual system
Proof points placed right after the hero
Video across key landing sections
An interactive product ecosystem for Aries Defense and Olympus
Dedicated sections for products, resources and careers
The site drops the usual defense look: dark backgrounds, stock military photos and camo-adjacent colors. The new system uses strong type, a disciplined grid and color that reads as authority without feeling cold. The first thing a skeptical buyer sees after the hero is a credential they can check.
Fig. 02
Pages from the new site.
Fig. 02
Pages from the new site.
Fig. 03
The site on desktop, tablet and phone.
Fig. 03
The site on desktop, tablet and phone.
03
What happened
What happened
Website redesign and brand reinterpretation, launched
Navigation built around the mission of each defense audience
An interactive product ecosystem for the Aries Defense and Olympus platforms
A design system ready for new capabilities and products
Website redesign and brand reinterpretation, launched
Navigation built around the mission of each defense audience
An interactive product ecosystem for the Aries Defense and Olympus platforms
A design system ready for new capabilities and products
Good to know
Sigma Defense holds Authority to Operate as the U.S. Navy’s de facto DevSecOps platform.
04
What I did
What I did
I led creative direction at Sage on the redesign, from the mission-first structure to the new visual system.
I led creative direction at Sage on the redesign, from the mission-first structure to the new visual system.
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