Tech & B2B
· Animated video
Okta: Higher Ed Video
From
From: Identity access management
From: Identity access management
From: Identity access management
From: Identity access management
To
A 60-second story for university leaders
Client
Okta
Okta
Agency
Sage Communications
Sage Communications
My role
Creative direction
Creative direction
Years
2024
2024
Fig. 01
Okta’s refreshed illustration style, in its first public piece.
01
The gap
The gap
Identity access management works best when nobody notices it, which is a terrible starting point for a conference video. Okta needed it to feel real and specific to higher education in 60 seconds, on a tight timeline, in an illustration style no one had seen in public yet.
Identity access management works best when nobody notices it, which is a terrible starting point for a conference video. Okta needed it to feel real and specific to higher education in 60 seconds, on a tight timeline, in an illustration style no one had seen in public yet.
On one side
Okta’s identity technology and a brand-new illustration system
On one side
Okta’s identity technology and a brand-new illustration system
On the other
University CTOs walking a higher education conference floor
On the other
University CTOs walking a higher education conference floor
02
The translation
The translation
The idea that crossed
Building the plane while introducing the paint job.
The idea that crossed
Building the plane while introducing the paint job.
What we made
A 60-second animated hero video
Shorter cutdowns for social
A rewritten, tighter script
Storyboards for every frame
The Sage team learned the new visual language with Okta’s brand team, then cut the original script down to land in 60 seconds. Every frame was storyboarded to move fast enough for a booth and still say enough for a CTO. The hero video was built to be cut into social formats from day one.
What we made
A 60-second animated hero video
Shorter cutdowns for social
A rewritten, tighter script
Storyboards for every frame
The Sage team learned the new visual language with Okta’s brand team, then cut the original script down to land in 60 seconds. Every frame was storyboarded to move fast enough for a booth and still say enough for a CTO. The hero video was built to be cut into social formats from day one.
Fig. 02
A frame from the video.
Fig. 02
A frame from the video.
Fig. 03
A character frame.
Fig. 03
A character frame.
Fig. 04
A character frame.
Fig. 04
A character frame.
03
What happened
What happened
Delivered on deadline for the conference launch
The first public piece to use Okta’s refreshed brand and illustration system
A 60-second hero video plus social cutdowns
Delivered on deadline for the conference launch
The first public piece to use Okta’s refreshed brand and illustration system
A 60-second hero video plus social cutdowns
04
What I did
What I did
I led creative direction at Sage and worked directly with Okta’s brand team on the script, the storyboards and the new style.
I led creative direction at Sage and worked directly with Okta’s brand team on the script, the storyboards and the new style.
