Government
· Website · Recruiting
IronArch Technologies
From
From: Sounding like every federal contractor
From: Sounding like every federal contractor
From: Sounding like every federal contractor
From: Sounding like every federal contractor
To
Naming who they serve: Army, Navy, VA, DHS
Client
IronArch Technologies
IronArch Technologies
Studio
Creative Cycle
Creative Cycle
My role
Creative direction
Creative direction
Years
2025
2025
Fig. 01
The IronArch site on a laptop.
01
The gap
The gap
Federal consulting sites look and sound alike: blue gradients, stock photos and vague talk about “innovative solutions”. IronArch had real differences. It’s veteran-owned, a nine-time Best Places to Work winner and trusted by the Army Corps of Engineers, the VA and DHS. None of that came through on the old site.
Federal consulting sites look and sound alike: blue gradients, stock photos and vague talk about “innovative solutions”. IronArch had real differences. It’s veteran-owned, a nine-time Best Places to Work winner and trusted by the Army Corps of Engineers, the VA and DHS. None of that came through on the old site.
On one side
A veteran-owned firm helping defense and civilian agencies modernize
On one side
A veteran-owned firm helping defense and civilian agencies modernize
On the other
Federal buyers, and the engineers IronArch wants to hire
On the other
Federal buyers, and the engineers IronArch wants to hire
02
The translation
The translation
The idea that crossed
Capabilities first, proof second, culture third.
The idea that crossed
Capabilities first, proof second, culture third.
What we made
Information architecture built around how federal buyers evaluate contractors
Plain-language content
A visual system with a restrained palette
A careers pathway with culture stories, benefits and open roles
Development of the new site
The jargon came out. In its place: direct language about what IronArch does and who it does it for, from the Army and Navy to the VA, DHS and Air Force. The veteran-owned identity runs through the whole story instead of sitting in a sidebar. And careers got a full pathway, because a firm named a Best Places to Work nine times should recruit like it.
What we made
Information architecture built around how federal buyers evaluate contractors
Plain-language content
A visual system with a restrained palette
A careers pathway with culture stories, benefits and open roles
Development of the new site
The jargon came out. In its place: direct language about what IronArch does and who it does it for, from the Army and Navy to the VA, DHS and Air Force. The veteran-owned identity runs through the whole story instead of sitting in a sidebar. And careers got a full pathway, because a firm named a Best Places to Work nine times should recruit like it.
Fig. 02
A page from the new site on a laptop.
Fig. 02
A page from the new site on a laptop.
03
What happened
What happened
Redesigned website, launched
An accessible experience for federal decision-makers and recruits
A dedicated recruitment pathway
A design system built for new content
Redesigned website, launched
An accessible experience for federal decision-makers and recruits
A dedicated recruitment pathway
A design system built for new content
04
What I did
What I did
I led creative direction on the engagement, which Creative Cycle ran end to end: discovery, UX strategy, visual design, content and development.
I led creative direction on the engagement, which Creative Cycle ran end to end: discovery, UX strategy, visual design, content and development.
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